With the FIFA world just days away, football fever has gripped the entire globe. In India it's football mad Kolkata that is taking the lead where even a sweetshop has found an innovative way to cash in on the World Cup. The shop combining two things Bengalis love the most, sweets and soccer. That's right, this oversized World Cup trophy replica is made of sweets, all in a bid to attract Bengali customers who have a major sweet tooth. The efforts have paid off as the replica has proved to be a big hit with fans across the city.