The Board of Control for Cricket in India (BCCI) on Thursday made a big announcement, stating that the match fee for both men and women cricketers (contracted) will be the same. The decision to bring women cricketers on par with the men, in terms of match fee, is in many ways a landmark decision. With Delhi Capital's CEO Dhiraj Malhotra and former cricketer Saba Karim, we discuss whether the famous final between India vs Australia in 2020 world cup was a tipping point and what does this move mean to the brand value of the cricketers among other things. Saba Karim, who used to look after women's cricket during his time as general manager of cricket operations at BCCI describes the BCCI's decision as "heartwarming" and "much needed".