nba

NBA commissioner estimates revenue of record $5 billion

Updated: 14 November 2012 21:30 IST

National Basketball Association commissioner David Stern estimates the revenue for current NBA season will rise by some 20 percent from last season to reach a record of $5 billion.

Washington:

National Basketball Association commissioner David Stern estimates the revenue for current NBA season will rise by some 20 percent from last season to reach a record of $5 billion.

A year after a lockout that delayed the start of the season to Dec 25, Stern estimates revenue for the year ending next Sep 30 will be up to $5 billion, which will be the third among the major North American leagues following the NFL ($9 billion) and MLB ($7.5 billion), Xinhua reports.

"I would say that China, which is the largest segment outside the US, is doing very well. I would say we'll see that to some degree as well in Turkey, in Africa, in Brazil," said Stern at Beyond Sport United, a gathering of global team, league and industry executives at Yankee Stadium that focuses on social responsibility.

"The components are broadcast, digital, merchandise, marketing partnerships and events, which can be games and the 3-on-3 tournaments and clinics, any variety of events that draw people," he added.

According to Stern who will retire Feb 1, 2014, 30 years after he took the position, NBA matches are being broadcast in 46 languages to 216 countries and regions around the world.

Comments
Topics mentioned in this article NBA Wayne Rooney
Related Articles
PKL 7: Gujarat Fortunegiants Beat Patna Pirates To End 6-Match Losing Streak
PKL 7: Gujarat Fortunegiants Beat Patna Pirates To End 6-Match Losing Streak
World Championships: PV Sindhu Not Happy With Quarters Win, Says Need To Give Best In Semi-Finals
World Championships: PV Sindhu Not Happy With Quarters Win, Says Need To Give Best In Semi-Finals
Royal Challengers Bangalore Appoint Mike Hesson As Director Of Cricket, Simon Katich As Head Coach
Royal Challengers Bangalore Appoint Mike Hesson As Director Of Cricket, Simon Katich As Head Coach
Kiren Rijiju To Appeal Against WADA For Suspending National Dope Testing Laboratory
Kiren Rijiju To Appeal Against WADA For Suspending National Dope Testing Laboratory
2nd Test: Trent Boult, Tim Southee Rattle Sri Lanka In Rain-Hit Test
2nd Test: Trent Boult, Tim Southee Rattle Sri Lanka In Rain-Hit Test
Advertisement