YES BANK on Tuesday signed a multi-year deal with the Hockey India League (HHIL) commencing with the 2014 season.
HIL chairman Narinder Batra said the association with YES BANK is a fantastic, long-term partnership for the League.
"We look forward to our association with YES BANK to mobilise sports innovation and infuse positive energy into hockey. Hero HIL had a terrific start last year and we are certain with YES BANK on board, it will benefit both the League and our millions of followers around the world," Batra said.
"I welcome YES BANK to the Hero HIL family and our joint vision and commitment to the league and its fans will help make the League one of the best and the biggest in the world," he said.
Rana Kapoor, managing director & CEO, YES BANK, said they are fully committed to the growth and development of India's most participative sport - hockey.
"Through its vibrant & innovative sporting format, HIL brings together the entire country, irrespective of regional or demographic diversity, as also grooms a steady pool of young, talented players for the Indian National Team," Kapoor said.
"We are extremely pleased to associate with the Hockey India League. Through our dedicated Sports Banking proposition, we are also committed to provide a robust financial infrastructure to support sports through customised banking solutions for various Hockey Associations, Teams as well as Players," he said.