Reebok has tied up with the Force India as its official sportswear partner ahead of the inaugural edition of the Indian Grand Prix.
The annoucnement was made here on Wednesday and a limited edition apparel and footwear was launched on the occassion. Ace polos, fan tees, race sweatshirts and grid jackets will be on sale in the days to come leading upto the race on October 30. While the apparels are available for Rs 599, the special edition shoes cost upwards of Rs 4999.
The run-up to the race is generating a lot of market interest with commercial agreements being signed regularly. Last week, Puma became the official merchandising partner of the Indian Grand Prix while smaller comsumer brands are also looking at taking advantage of the race and the increasing fan-base in India.