The India office of American Pistachios Growers (APG) has announced Jasprit Bumrah, one of the leading pace bowlers in the world, as the brand ambassador for California-grown American pistachios for the 2024-25 season. "Jasprit Bumrah's unwavering commitment to excellence, both on and off the field, makes him the ideal ambassador for American Pistachios Growers (APG)," said Garth Thorburn, the Minister Counselor for Agriculture at the US Embassy in India.
"We are thrilled to have him champion the message of pistachio nutrition. A significant number of pistachio growers in the United States, particularly in California, are of Indian origin. This partnership
not only strengthens the bond between our nations but also promotes a shared vision of health and wellness for people everywhere. Welcome to the family, Jasprit."
Speaking on the association, Jasprit Bumrah exclusively represented by RISE Worldwide said, "I'm delighted to partner with American Pistachio Growers. For an athlete, nutrition plays a huge role in
performance, and I find pistachios to be a perfect snack. They are packed with protein and healthy fats, offering me sustained energy throughout the day. American pistachios are my go-to because
they provide the nutrients I need to stay at my best."
Speaking on the occasion Dr Siddhant Bhargava MBBS, Diet specialist, celebrity nutritionist and a health entrepreneur "For athletes, American pistachios are a powerful ally. They are rich in
antioxidants that protect healthy cells from free radical damage and provide complete protein essential for muscle regeneration and repair. Also, they offer beneficial fats, fiber, and crucial nutrients that support peak performance and overall health."
Sumit Saran, Indian representative of APG said, "We are very delighted and honored to be associated with one of India's iconic sports figures, Jasprit Bumrah. His exceptional achievements
have not only brought glory to the nation but have also inspired countless individuals. India is a growth market for American pistachios. India itself does not produce any pistachios.
"However, as awareness about pistachios and its health benefits increase, we are seeing continuous growth in demand for American pistachios. With Jasprit Bumrah, we are looking to take this
information about American pistachio nutrition and health to health-conscious consumers across the country," Saran added.
American pistachios are easily available on all major e-commerce platforms and with major dry fruit retailers across India. Consumers can find them by simply searching or asking for "California
pistachios"; and choose from the many brands that sell them in India.
(Except for the headline, this story has not been edited by NDTV staff and is published from a press release)