Peter England Unites Cricketing Icons Kapil Dev, Sir Vivian Richards, Harsha Bhogle For 'The League Of Legends' Campaign

A First-of-Its-Kind Launch, Live Across 240+ Exclusive Stores, Leading Digital Platforms & On-Ground Activations

Complementing these are the third and fourth heartfelt reaction films, where the legends first lay eyes on their tribute tees-the '83' and '79' T-shirts with their iconic poses-designed to honour their World Cup triumphs. The emotion is raw and real, capturing just how much the game-and its legacy-continues to mean to them.

Kapil Dev, India's legendary World Cup-winning captain, shared: "This campaign brought back so many emotions. To see the spirit of '83 captured in a design-it's very special and I'm grateful to Peter England for making this. I've always believed cricket teaches you how to carry yourself. This collection does exactly that-with style and pride."

Sir Vivian Richards, a two-time World Cup winner and one of cricket's most fearless and iconic batsmen, said: "Style is about confidence. And cricket-well, that's a game of confidence. It's amazing to see a collection that reflects both. That '79 tee? That's not just a t-shirt. That's history. And I'm honoured that Peter England chose me."

Harsha Bhogle, the celebrated commentator whose voice has become synonymous with the spirit of cricket, added: "This is my second season with Peter England, and I've enjoyed being a part of the brand's journey in creating fashion for the cricket lover. Cricket is a narrative-a beautiful, unpredictable story. Lending my voice to these films was about celebrating those stories. I think every cricket lover will feel that same emotion when they watch this campaign."

Anil S Kumar, Chief Business Officer, Peter England said, "Cricket is not just a sport-it's a legacy. With legends like Kapil Dev, Sir Vivian Richards on board, we're paying our humble tribute to the game and everything it stands for. We love how the voice of international cricket, Harsha Bhogle himself has added passion and a real feel of commentary to our films. The League of Legends is about inspiring individuals to carry that same spirit-on and off the field."

Building on the success of its 2023 debut, The Gentlemen's League collection returns with a brand-new drop, featuring polos and graphic tees inspired by iconic moments of Kapil Dev and Sir Vivian Richards on the field. The limited-edition line embodies timeless style fused with cricket's unapologetic boldness.

The campaign is currently live across 240+ storesand a series of on-ground activations, amplified through strategic content collaborations and immersive experiences.

With "The League of Legends," Peter England leads the way in uniting cricket's legendary past with the modern man's wardrobe-a heartfelt tribute to the game and the legends who shaped it. It celebrates icons who inspire us to dream bigger, play harder, and dress with purpose.

Because cricket isn't just a game. It's a legacy.

(Except for the headline, this story has not been edited by NDTV staff and is published from a press release)