Hertfordshire: The European Tour unveiled yet another innovation to popularise golf around the world with the introduction of a Hero Challenge 'One-hole shoot out'.
The event to be title sponsored by Hero MotoCorp and called Hero Challenge will feature eight professional players including former world no 1 and tournament host Luke Donald.
The fast-paced Hero Challenge, will take place at The Grove on October 11.
Featuring eight players, in seven quick-fire head-to-head straight knockout matches, the last man standing will be crowned champion, with the entire contest lasting in less than an hour.
For the professionals, the winners from the four opening round matches will progress through to two semi-finals, with the subsequent two winners contesting a final head-to-head match to decide the Hero Challenge champion. If the two opponents halve the hole, the outcome of that contest will be decided by the tee shot which was nearest to the pin.
Pawan Munjal, Chairman, Managing Director and Chief Executive Officer of Hero MotoCorp, said: "The Hero Challenge promises to be an exciting new concept and we are delighted to be helping to bring this to fans at The Grove as well as the millions of viewers watching on TV. We've had plenty of drama in the first two editions of the Hero Indian Open, and this one-hole format will guarantee some great action and crowd interaction."