In what is being considered one of the most shocking examples of media sensationalisation, a German magazine - Die Aktuelle - reportedly carried a photo of a smiling Michael Schumacher with his wife under the title 'Awake'. The seven-time Formula One champion remains in a medically induced coma since a skiing accident on December 29 last year. (Key events since Schumacher's ski accident)
The article, which reports tales of people who have emerged from being in coma, generated a lot of buzz as fans rushed to buy a copy only to find it was not about Schumacher in particular. Twitter and other social platforms have since 'assaulted' the magazine for its 'shoddy, sensationalist and downright insulting twist' to a sensitive issue. (Also read: Schumi's wife building a 10m pound medical suite at home)
Such has been the public outcry against the magazine that a media ethics expert - Christian Schicha - was reportedly quoted as saying that the magazine was "trying to make money out of a sick man". (Related read: Fans must be ready for the worst, says former F1 doctor)
Schumacher's accident has shocked the world and his deep coma continues to keep friends, fans and family extremely emotional. The 45-year-old's wife - Corinna - is reportedly building a 10 million pound medical suite at their home by Lake Geneva in Switzerland so that Schumacher can undergo treatment at home.
Medical experts, however, are not completely sure of a full recovery. A former F1 chief doctor - Dr Gary Hartstein - even said on record that fans should be prepared for the worst. "The longer one remains in a vegetative state, the less the likelihood of emerging, and the higher the chances of severe ramifications if the patient does in fact emerge," he wrote for UK's The Independent. Schumacher has reportedly lost 25 per cent of his body weight. (Only a miracle can save Schumi)