Mumbai:Nimbus Communications Limited (Nimbus) on Friday issued bank guarantees to the Board of Control for Cricket in India, securing the entire new period of its 2010-2014 agreement.
With this, Nimbus and BCCI have now cemented their relationship till March 2014 during which Nimbus will exclusively market various media rights for all international cricket tours staged by the BCCI and 78 days of BCCI Domestic cricket events every year globally.
BCCI and Nimbus had earlier entered into a new agreement valued at approximately Rs 2000 crores and for a minimum of 64 international matches and 312 days of domestic cricket, over a four-year period.
"The BCCI is pleased to extend its partnership with Nimbus by entering into this agreement till 2014. Nimbus has been the BCCI's Global Media Rights partner since 2006 and has, in this period, licensed our events for broadcast to 100's of millions of cricket fans worldwide," BCCI president Shashank Manohar said in a statement.
BCCI secretary N Srinivasan welcomed the association and said, "Our renewed partnership with Nimbus will ensure the highest quality of worldwide distribution of BCCI Events and guarantee our stakeholders a significant portion of their revenues which can be effectively used towards the development of the sport and related infrastructure in the country."
Nimbus has been BCCI global media rights partner since 2006 and has over the last four years marketed BCCI events to over a 100 countries worldwide on some of the biggest broadcast networks.