India vs West Indies: Broadcasters claim high viewership for 1st Test

Updated: 11 November 2011 17:57 IST

NEO Sports, the official broadcasters of India's ongoing Test series against the West Indies, have claimed that the first match here recorded one of the highest television viewerships in the last few years.

India vs West Indies: Broadcasters claim high viewership for 1st Test
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New Delhi:

NEO Sports, the official broadcasters of India's ongoing Test series against the West Indies, have claimed that the first match here recorded one of the highest television viewerships in the last few years.

It said that the viewership average rating of the first three days of the first Test at Ferozeshah Kotla Stadium here was 1.74 (TAM) in six metros and was more than double that of the series average when India toured West Indies in June.

It was one of the highest ratings for an opening Test match in the last few years, NEO Sports Broadcast Pvt Ltd said in a release.

India's recent tour of England in July had TAM average of 1.56 while the tour of West Indies in June recorded TAM average of 0.78, according to the broadcasters.

"A number of factors have led to high excitement around this series including Sachin Tendulkar's monumental record of a 100th century, the return of all the big players from injury including Sachin, Sehwag and Yuvraj and several other milestones such Sachin scoring 15,000 Test runs and Dravid nearing 13,000 runs," NEO Sports said in a release.

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