AFPFinancial Loss Of Pakistan's India Boycott
Pakistan government announced that its national cricket team will be boycotting the T20 World Cup 2026 match against India.
AFP Both the teams are scheduled to face each other on February 15 in Colombo.
AFP Here are the financial implications if the Pakistan and India's World Cup match gets cancelled.
AFP The India-Pakistan T20 contest is conservatively valued at USD 500 million (Rs 4,500 crore).
AFP Advertising rates for an India-Pakistan T20 routinely command Rs 25-40 lakh for 10 seconds, dwarfing even India knockouts against other top teams.
AFP The most immediate hit lands with the rights holder. Advertising revenue alone is estimated at Rs 300 crore for the India-Pakistan game.
AFP According to reports, both boards are likely to lose around Rs 200 crore each in direct and indirect revenue if the match doesn't happen.
AFP sports.ndtv.com