AFP
Financial Loss Of Pakistan's India Boycott
Pakistan government announced that its national cricket team will be boycotting the T20 World Cup 2026 match against India.
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Both the teams are scheduled to face each other on February 15 in Colombo.
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Here are the financial implications if the Pakistan and India's World Cup match gets cancelled.
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The India-Pakistan T20 contest is conservatively valued at USD 500 million (Rs 4,500 crore).
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Advertising rates for an India-Pakistan T20 routinely command Rs 25-40 lakh for 10 seconds, dwarfing even India knockouts against other top teams.
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The most immediate hit lands with the rights holder. Advertising revenue alone is estimated at Rs 300 crore for the India-Pakistan game.
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According to reports, both boards are likely to lose around Rs 200 crore each in direct and indirect revenue if the match doesn't happen.
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