Brands Queue Up To Sign World Cup Stars

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The members of the Indian women's cricket team have seen their brand values skyrocket, thanks to their maiden Women's World Cup win.

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Early reports suggest that the brand endorsement fees for Indian women's team players have already increased by 25% to 100%.

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Brand endorsement inquiries have surged on players' social media accounts, with agencies witnessing an unprecedented demand.

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Jemimah Rodrigues, who took the world by storm with her 127 not-out in the semi-final vs Australia, has reportedly seen her brand value shoot up by 100%.

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As per the report, Jemimah now charges a brand endorsement fee in the range of Rs. 75 lakh to Rs. 1.5 crore, depending on the longevity of the association.

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Smriti Mandhana, the highest-paid female cricketer in India, already endorses 16 brands, including HUL's Rexona deodorant, Nike, Hyundai, and others.

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