The executive director of the NBA coaches association is calling on owners and players to resume discussions toward ending the lockout.
Michael Goldberg writes Sunday in an open letter that the season "must be saved," adding that "to do otherwise will cause a self-inflicted economic blow" to the league.
Players last week rejected the league's latest proposal for a new labour deal and disbanded the union, paving the way for players to file two antitrust lawsuits.
Goldberg argues against that strategy, writing that "litigation and the 'courts' are not the answer - 'been there and done that.'" Instead, he urges them to make a deal, saying that "partial or lost seasons are a huge mistake and a blow to any sport that requires years of painful business rebuilding to get back on track."