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Tata Sons In Race To Bag IPL Title Sponsorship

Tata Sons In Race To Bag IPL Title Sponsorship

Tata Sons has submitted its expression of interest for the title sponsorship of Indian Premier League 2020 to the Board of Control for Cricket in India (BCCI). Experts believe the choice of sponsor will not only be based on the highest bid, but also on the impact the firm will have on the brand value of IPL.

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