No Indian sponsor backing Atwal

Updated: 25 February 2007 09:51 IST

Golfer Arjun Atwal may have pocketed the highest prize by an Indian, but the Kolkata player still has no Indian sponsor backing him.

No Indian sponsor backing Atwal

New Delhi:

Golfer Arjun Atwal may have pocketed the highest prize by an Indian, but the Kolkata player still has no Indian sponsor backing him. Ironically, foreign companies like Alfred Dunhill and Ping have cued up to sponsor the talented sportsman."Government and the corporates should look into it. Our two leading golfers do not have any Indian sponsors backing them up whereas sponsors from abroad are backing them," said Digvijay Singh, professional golfer."It is a shame that the non-Indians are acknowledging the fact that he is good, but we Indians don't," he added."A man of his credentials should have not just one, but many sponsors backing him up and considering his strong fan following, he should have got a home sponsors," said Gaurav Ghei, professional golfer.Sponsorship blackoutsNot only personal sponsorship, the Indian domestic tour too has been plagued by frequent sponsorship blackouts. But just like Sania Mirza, perhaps one big win will turn the tide towards golf as well. While many golfers still blame cricket for lack of sponsorship in the game, it is also a case of the Indian corporate culture. "Unfortunately there has been not a great following of the sport back home in India. So most of the people who are doing well abroad are not getting enough exposure in India. Arjun's performance at Bell South was overshadowed by Dhoni's performance that day," said Lokesh Sharma, MD, 21st Century Media.The Indian Golf Tour is a victim of its own success, with most of its better players playing abroad, and hence, the breeding ground is in disarray just like the state of first class cricketers in India.



Topics : Golf India
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