Mumbai: The sounds of the Malaysian Grand Prix are echoing in India as organizers of the Sepang circuit are trying to rope in Indian corporates to pour money into Formula One racing. And when it comes to India, this year there's an additional incentive. "Narain will be the first Indian driver to race at the first Asian circuit. We will be the first one among 19 racing circuits to organize the Formula One race and we believe with Narain Karthikeyan in the race, we'll get a huge support from the Indian segment," said Izzudin Mosli, a representative of the Malaysian Grand Prix. At a time when the popularity of F1 is mushrooming in the country, Indian corporates have started showing serious interest in sponsoring the sport. "A lot of joint ventures, collaborations happen on the race track now. Definitely, Indian corporates are getting involved in Formula One and backing Indian drivers like Narain will develop into a lot of business opportunities," said Rajeev Karthikeyan. It is now clear that the Karthikeyan factor has boosted the popularity of the sport in India.