Gurgaon: Football club Aston Villa and Bill Adam's Super Soccer Academy have decided to join hands to help promote the game in India. As part of the efforts, Keith Brown, who has been coaching in England for the last five years, is training budding footballers from Bill Adam's Super Soccer Academy and helping Indian coaches. "If the coaches get the kids right, then eventually with enough time and effort, the kids will become better players. So you have to start from the grassroots. It is not just about educating the kids but also about educating the coaches," said Brown. Not all about coaching But it's not all about coaching. Aston Villa Football Club run a programme in Birmingham called Villawannabe. The purpose of the programme is to try and reach out to the Asian community in the hope of finding an Asian footballer who could be a role model to other from the sub-continent. "The whole thing is about hopefully finding a star out of India. All the kids that come here and have a go at trying to be a Villawannabe can get educated about learning football, about educating the coaches. It's a complete package," said Brown. Appetite for game Around 40 children turned up on Tuesday morning for the session and while it may be just one off for the moment, the kids seemed to have definitely developed an appetite for the game. "It was quite different actually. A few drills that we did were quite similar, but it was more intensive and basically this will help with what we have to do," said a budding footballer. The AFC's Vision India project was launched in 2004 with the aim of developing grassroots soccer in the country. While concrete efforts on the part of the All India Football Federation are yet too take off, the efforts of Bill Adam's Super Soccer Academy are definitely bearing fruit.