Indian football set for makeover

Updated: 25 February 2007 10:39 IST

Football in India has just gone into makeover mode in terms of the packaging of the game.

Indian football set for makeover
©

Kolkata:

Football in India has just gone into makeover mode in terms of the packaging of the game. When this season's National Football league kicked off in Kolkata and Goa, there weren't too many people on the stands. But those who did show up were treated to such a song and dance extravaganza that they could be forgiven for thinking that they have been transported to Brazil. There could not be a better poster boy signaling the makeover for Indian football than West Bengal Chief Minister Buddhadev Bhattacharya. Bhattacharya himself went on to the grounds to kick off what the organizers promise will be an unprecedented football extravaganza. Empty seats Despite their efforts, just too many seats in the 100,000-seater stadium stayed empty. While it was no reflection on football crazy Kolkata, but clearly showed the poor co-ordination among multiple agencies in charge of putting the show together. Officials have always argued that football loses out to cricket because of lack of interest from the sponsors. But this time the All India Football Federation managed to sell the game to the sponsors, but failed to sell the tickets to the spectators. The primary reason was they just didn't get their act together in time and that they have lots to learn.

Topics : Football
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