Gwalior: The BCCI may be taking its time to warm up to 20-20 cricket, but the concept is all set to take off in India.It's been received well at the local level and after Bangalore, it's the turn of Gwalior to host Twenty20 cricket. Subcontinental tournamentBeginning on August 30, three teams - India Tigers, Pakistan Panthers and Sri Lanka Lions - will compete, in day-night matches, for the title in a double-leg format. "There are some members of the A teams in all three teams. It should be competitive," said Harish Mehta, Secretary, Organizing Committee.The Indian Tigers will see some big names like Ajay Jadeja, Venkatesh Prasad and Vinod Kambli. The matches will be played from the August 30 to September 3 - all floodlit games at the Roop Singh Stadium in Gwalior. Focus on massesBy playing in the heartland, the organizers hope to take cricket's shortest version to the masses."We want to take cricket to the rural folk because they don't have time for the longer version of the game," said Vikram Kaul, President, Organizing Committee.England and Australia have already embraced Twenty20 cricket and it's obviously a big crowd puller.