New Delhi: Batting legend Sachin Tendulkar has been named as the ambassador of the ICC Cricket World Cup 2011.

Since making his debut for India in 1989 at the tender age of 16, on the field he has scored more international runs than anyone else in history while also adhering faithfully to the spirit of cricket. Off the field he has always carried himself as a true champion, making him a perfect role model and one of the most recognisable and popular sportsmen of his generation.

Throughout his long and successful career to date Tendulkar has inspired hundreds of millions of cricket lovers around the world with his personality, skill, temperament and love for the game.

In his role as ICC Cricket World Cup 2011 ambassador he will be called upon to promote and support a variety of ICC initiatives for the tournament, which is the third biggest sporting event in the world and will take place in Bangladesh, India and Sri Lanka from February 19 to April 2, 2011.