Batting legend Sachin Tendulkar has been named as the ambassador of the ICC Cricket World Cup 2011.

The official mascot of the ICC Cricket World Cup 2011 is Stumpy, a ten-year old elephant. He was unveiled on August 2, 2010 in Colombo. The International Cricket Council had launched an online competition to suggest names for the mascot of the mega-event to be held in the sub-continent.

The winners of the 10th edition of the ICC World Cup will take home a staggering $ 3 million, while the runners-up will pocket $ 1.5 million. The total prize money for the event has been doubled from last time with the total amount being $ 10 million.

The ICC World Cup trophy is a running trophy that is being presented to the winners of the tournament since 1999. Designed by the Garrard & Co, the trophy was first won by Steve Waugh's Australian side and since then has been retained by Australian in the last two events.