The official song of the ICC Cricket World Cup 2011 is "De Ghumaa Ke", composed by the musical trio of Shankar-Ehsaan-Loy (Shankar Mahadevan, Ehsaan Noorani and Loy Mendonsa). It has been sung by Shankar Mahadevan and Divya Kumar.

Batting legend Sachin Tendulkar has been named as the ambassador of the ICC Cricket World Cup 2011.

The official mascot of the ICC Cricket World Cup 2011 is Stumpy, a ten-year old elephant. He was unveiled on August 2, 2010 in Colombo. The International Cricket Council had launched an online competition to suggest names for the mascot of the mega-event to be held in the sub-continent.

The winners of the 10th edition of the ICC World Cup will take home a staggering $ 3 million, while the runners-up will pocket $ 1.5 million. The total prize money for the event has been doubled from last time with the total amount being $ 10 million.

The ICC World Cup trophy is a running trophy that is being presented to the winners of the tournament since 1999. Designed by the Garrard & Co, the trophy was first won by Steve Waugh's Australian side and since then has been retained by Australian in the last two events.