London:It's strawberries and cream time again, as the world's best tennis players vie for the most coveted title in the sport, from Monday.
The stars were out in force at the official Pre-Wimbledon Party in London on Thursday, having fun before the serious business.
Second-seed Maria Sharapova last won in 2004, and says her greater experience and superior fitness can help her land the title this year as well.
These will be the first Championships with equal prize money for men and women, which holds true for all four slams now.
It has delighted three-time champion and 23rd seed Venus Williams, who had accused Wimbledon of being on the "wrong side of history", last year.
Defending champion Amelie Mauresmo, who had beaten Justine Henin in the last year's final, has been seeded fourth.
Henin meanwhile is the top-seed this year and could face Serena in the quarters.
Mauresmo meanwhile has a potential banana skin too, last eight encounter with French open finalist Ana Ivanovic.
The other Serb player making waves on the tour Jelena Jankovic, who won the DFS Classic is also a threat.
The third seed at Wimbledon has had a phenomenal year, breaking into the top three of the WTA rankings after reaching the semis of the French Open.
Sania Mirza, who lost to Elena Dementieva in the first round last year, is unseeded this year, and faces 80th-ranked Russian Yaroslava Shvedova in the first round.
But the bad news is that she could go on to face 11th seed Nadia Petrova, who she has beaten in the past, in round 2.
Federer on roll
Meanwhile in the men's draw, this scene could well be repeated this year.
Roger Federer, hot on the heels of Bjorn Borg's record five consecutive Wimbledon wins, beat Rafael Nadal last year.
And the two are again seeded first and second respectively, which means they will only meet if they advance to the final.
If Fedex has won 4 straight at Wimbledon, Andy Roddick has won four straight Stella Artois championships, the warm-up to the event.
What's more, the third seed has lost twice to Federer in the Final in the last 3 years but given his serve and game, A-Rod could well pick up his 2nd grand slam title.
In the doubles, Leander Paes and Martin Damm, who lost in Round 2 of the French Open, are seeded fifth don't have a very tough draw.
However if they do reach the semis they could face the top seeds, the Bryan brothers.
And Mahesh Bhupathi and Radek Stepanek are the 11th seeds and they start their campaign against the unseeded pair of Christopher Kas and Alexander Peya.