New Delhi:Vijay Mallya's United Breweries launched a campaign to promote the Formula One Grand Prix to be held here in 2010.
A road show, titled 'Royal Challenge-Game for Life', will travel throughout the Capital and neighbouring states before finishing on October 31.
"Over 35,000 people have taken part in our campaign. We look forward to more and more enthusiastic people who would witness the Grand Prix event at Greater Noida in 2010," Debashish Shyam, assistant Vice-President (marketing) of United Spirits, said.
Mallya, who also owns Force India, is looking to generate public interest in the run up to the first-ever Formula One Grand Prix to be held on Indian soil.
JP Associates, a leading industrial house, is constructing the Rs 15-billion F1 race track.
Six remodelled Maruti Swift cars too would be showcased in the road show and would be handed out to the winners of a contest.