London:Bharti Airtel has signed a five-year deal with English club Manchester United to access the club's fotball content on mobile phones.
The five-year deal will allow Airtel subscribers to access video clips of UEFA Champion's League, classic goals, mobile games, ringtones besides match feeds and reports. The service will be available for all of Airtel's customers in India, Sri Lanka and Seychelles.
This is the first of its kind deal for both Airtel and Manchester United.
In addition, Airtel users will get opportunities to participate in training sessions with Manchester United Soccer Schools coaches, to attend matches at Old Trafford and travel into Europe with United to UEFA Champions League games.
Sanjay Kapoor, the deputy CEO of Airtel, said the company is very excited to partner with Manchester United, a powerful global brand and with huge following across the world and in India.
Manchester United players Wayne Rooney, Carlos Tevez and Darrel Fletcher were present at the time of the announcement.
Manchester United Club CEO David Gill said, "This major partnership will bring the action and the passion of Manchester United directly to the millions of fans of Manchester United across India and other Asian countries."