Sheffield, England:Bryan Robson has twice guided clubs to Premier League promotion. Sheffield United hopes he can do the same again.
The former England captain was introduced as United's new manager on Tuesday, signing a three-year deal with the Blades.
Robson replaces Neil Warnock, who resigned after the club was demoted from the Premier League on the final day of the season. The appointment, announced at a Bramall Lane news conference, had been widely expected.
"I'm delighted to come back with such an ambitious squad," Robson said. "It's a great challenge. We have some good players and with just a bit of fine-tuning they have a great chance of getting back up, but it will take a lot of hard work."
Robson, who has been out of the game since being fired by West Bromwich Albion in September, will have Brian Kidd as his assistant.
"We believe he is the manager who will blend the squad and improve Sheffield United and lead us back to where we rightfully belong, in the Premiership, in a short space of time," Sheffield United chairman Kevin McCabe said. "He will have the support of the board to fulfill that ambition. We aim to be in the top 10 in the Premiership at least within the next three to five years."
The 50-year-old Robson has experience in guiding a club to the Premier League, having done so with Middlesbrough in 1995 and 1998. He also kept West Brom in the Premier League in 2005, but the Baggies were relegated in 2006.
"It's a case of everybody lifting themselves," Robson said. "You can't go about feeling sorry for yourselves, you've got to get on with your next season.
"We need support and hopefully they (the fans) can pick themselves up and give us that backing for next season. At this football club we already have some good players, the budget is pretty good and it gives us a great chance."
Robson began his playing career in 1974 with West Brom. He moved to Manchester United in 1981 and stayed with the Red Devils for 13 years before finishing off his career with four years at Middlesbrough, where he also began his coaching career. He also managed Bradford and was England assistant manager from 1994-96 under Terry Venables.