Mumbai: After performing below par in the first two editions, Kolkata Knight Riders are hoping a change in attitude would do the trick in the third season of the Indian Premier League that commences on March 12.

"We have made many changes and one of those is the change in attitude. You will see that when we play in the IPL," said team owner and Bollywood star Shah Rukh Khan at a promotional event for the team on Tuesday.

KKR commence their campaign in the 45-day event on the opening night with a clash against defending champions Deccan Chargers at the D Y Patil Stadium in Navi Mumbai.

Team skipper and former India captain Sourav Ganguly also echoed Shah Rukh's views, saying that the T20 format of the game called for a different outlook.

"We want to play this format freely. This is what this format demands. We should all enjoy what we do. We will keep it simple. Whoever hits the white ball better will win," he remarked when the new team purple-coloured jersey was also unveiled.

Shah Rukh conceded the team did not have a good run in the first two editions.

"We have had the nicest of runs as far as the economics of the team are concerned. Yes, we had not performed (on the field) to the extent that we can. We would put our best foot forward. We will gauge our success from the way we play the game. It would be nice if we could win the IPL," he said.

Shah Rukh was stumped for an answer when asked about the continued stand-off between television news channels and the IPL authorities over covering the event.

"I don't understand it, it's too complicated and convoluted. NBA (National Broadcasters Association) is a fantastic unit. Lalit Modi (IPL chief) and his team are also a fantastic unit. I hope the issue will be resolved," he said.

New chief coach Dav Whatmore and bowling coach Wasim Akram conceded they were new to the job in the IPL.

"It's a new experience for me. It's a challenge for us to get act together in six weeks. We will do everything possible we can," Australia-born Whatmore said.

Former Pakistan captain Akram said, "It's a new experience to me too. The team is very talented. The boys are working hard and I have the belief we will do well."