New Delhi: The IPL and news organizations are set to be at loggerheads with the IPL coming out with new media guidelines for the coverage of the event.

They have also placed restrictions depending on the nature of media ownership. While the TV channels can use no more than 30 seconds of fresh footage, websites are not allowed to broadcast any of the match footages, archived or deferred.

The suggested channels also have a limit of 7 minutes for a full day of IPL coverage. Also the footages cannot be repeated more than three times a day. The renewed guidelines also demand a minimum delay of 30 minutes from the live telecast against just five minutes in 2008.

Also Lifestyle and Travel magazines have been barred from carrying anything about the IPL. As per the new guidelines only "bona fide magazines" and "bona fide websites" can use still photographs.

According to the IPL guidelines, a "bona fide magazine" is the one whose business solely concerns the provision of news to the public and not marketing.

On the other hand, a "bona fide website" means an official on-line website version of a printed newspaper or sport-related magazine, a bona fide news media website or any other DLF IPL-approved website displaying text, data and photographs for editorial use only and not for any commercial purpose or commercial use.

What's expected is that the news organisations are unlikely to accept this specially since last year the rules were a lot less stringent.