Mumbai:Multiplex owners are in a fix as the possibility of screening the newly migrated Indian Premier League is increasingly remote. The clash between Bollywood producers and Multiplex exhibitors continues to be a stalemate. So can multiplexes afford to keep their cool?
The multiplexes are facing an unusual amount of heat this year. Plans of showing IPL matches on the big screen seem to have fallen through for now. While the BCCI is said to have floated a tender to sell these screening rights, there were no takers since viable profit sharing arrangements were never really decided upon.
"There was no clear profitability emerging from this. But now if it happens, we can try and work it out in 24 to 48 hours," said Shirish Handa, senior VP, Marketing, Fun Cinemas.
With just nine days for D-day, live cricketing action on the big screen may happen only for the final big matches.
Multiplexes also continue to face the danger of losing out on audiences that too in a vacation, as the clash between producers and exhibitors has hit a stalemate and high profile Bollywood releases won't be hitting the box - office till that is resolved.
"We won't be releasing any films till the issue is taken care of, " said actor Shah Rukh Khan, who is also the founder of Red Chillies Entertainment.
And now all the multiplex owners can bank on is Hollywood releases, regional cinema and old films. So does this mean their summer could be a little more "thanda" than they expected??