New Delhi:Former Indian Chief Selector Dilip Vengsarkar on Friday described Australian vice-captain Adam Gilchrist's remarks on Sachin Tendulkar's honesty in his autobiography as just a "marketing strategy".
"You have to write something sensational to sell a book," Vengsarkar said.
"I think it's a marketing strategy that Adam Gilchrist has adopted. Very unfortunate, but a fact," the former Indian captain told a private TV Channel.
Gilchrist in his autobiography 'True Colours', scheduled to be released next week, questioned Tendulkar's honesty in the 'Monkeygate' controversy during the Sydney Test.
The former wicket-keeper said Tendulkar had initially told the hearing that he could not hear what was said, he was "certain he was telling the truth" because he was "a fair way away".
But during the appeal which followed, Tendulkar said that Harbhajan used a Hindi term that sounded like "monkey" to Australian ears.
"In the Australian mentality, we play it hard and are then quick to shake hands and leave it all on the field. Some of our opponents don't do it that way. Sachin Tendulkar, for instance, can be hard to find for a changing room handshake after we have beaten India. Harbhajan can also be hard to find," Gilchrist added.
Meanwhile, Rajiv Shukla, Chairman of the BCCI Finance Committee, also took strong objection to Gilchrist's comments on Tendulkar, saying the remarks were uncalled for.
"I think Mr Adam Gilchrist should think twice before making any observation about Mr (Sachin) Tendulkar," Shukla said.
"He is widely respected and now the kind of reputation he commands throughout the world, I don't think he will stoop to this level.
"So the observations made by Mr Gilchrist are uncalled for and I don't think he should comment on a person like Tendulkar in this language. I think it is better to ignore his remarks," he said.