Mumbai:He is the Rajiv Gandhi Khel Ratna winner of the year and ICC's ODI player of the year. Mahendra Singh Dhoni's stock isn't just rising on the field but off it too. The Indian skipper may not always have things his way so far as building Team India is concerned but Dhoni will enjoy that freedom in picking an eleven from a contest run by a hair cream brand he endorses.
There may not be another who hits sixes quite like him, there may not be another who marshalls his men on the field quite like him but surely there's someone out there who matches MS Dhoni's style for style. That's the new Brylcreem campaign. The contest, to find someone who compliments the Indian skipper's style statement, will cover six cities in twenty days. Dhoni will shortlist eleven boys and then pick one to feature in this ad with him.
"People from small areas and at times even big cities are not able to show their talent because of the lack of opportunities. That is one of the areas why we are encouraging people here. Of course I am looking to pick some new styles which will be unique in its own way. It is good for them and good for me and we will have a blast. Good to have eleven really creative guys come out of the contest," said the stylish Indian skipper.
So, MSD is looking for unique styles in the unique XI but as he says the only style that will matter in the India XI will be what the cricketers show with bat and ball!