IPL takes the life out of cinema theatres, TV

<img border='0' align='left' title=' ' src='http://www.ndtv.com/convergence/images/thumbnail/ver1/h/hrithikroshan.jpg' class='caption'> The IPL tournament has virtually taken the life out of cinema theatres and TV programmes.

Updated: May 13, 2008 12:47 IST
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The ongoing Indian Premier League (IPL) tournament has virtually taken the life out of cinema theatres and television programmes.

With Yashraj films much-talked about Tashan hitting the dust at the box office, theatre owners say that their revenues have also been hit bad time.

"The evening shows have been affected due to the matches. Otherwise too, we had high hopes on Tashan, but it is such a bad film that it found no takers in the first week itself," said a spokesman for Eros theatre here.

"We are screening Khuda Kay Liye, U me aur Hum and Marathi film Ghartyasaathi Saare Kahi these days. In fact, the Marathi film is drawing a satisfactory crowd," he added.

A Liberty cinema spokesman, while talking to PTI, agreed IPL had affected weekend shows. "At present, I am screening a film called Sirf which is an extremely bad one. Normally on Saturdays and Sundays, my 810-seater theatre is full. Last week, there were only 150 people," he said.

Even Shah Rukh Khan's new game show Kya Aap Pachvi Paas se Tez hain on Star Plus could not manage to get attention of the cricket crazy audiences.

Star Plus sources said the fresh Television Audience Measurement (TAM) ratings are expected in a day or two. However, till April 22, the IPL dominated the TAM ratings.

Howver, Zee TV said that their prime time shows have not suffered the IPL onslaught.

The IPL matches came as a breath of fresh air for television audiences bored with saas-bahu sagas and reality shows.

Says Mahesh, a banker who is mighty pleased that the television remote is now in his hands. "I normally come home by 1930 hrs. Hence, I can see all matches which start at 2000 hrs. Both me and my children enjoy the matches. Besides, every match ends in three hours. So it makes viewing more interesting," he said.

"It is such a relief from soaps and song and dance programmes which have dominated television for quite some time. IPL has come as a refreshing change as it is a new concept. It was so surprising that crowd at Wankhede stadium did not acknowledge Rahul Dravid's batting when his Bangalore team took on Mumbai in the IPL encounter," said Ankita, a media professional.

However, homemakers, not to be left behind are catching up on their favourite soaps in the afternoons.

"I too watch the matches with the rest of my family. Since it is only for three hours and get over by 2300 hrs, I don't get bored," said Sunita, a homemaker.

Even television producers admit that they have lost a chunk of viewers to IPL. They feel that IPL is a temporary phase and they will get back their audiences once the tournament is over.

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