Johannesburg:Rugby World Cup in 1995, the Africans Cup in 1996, Cricket World Cup in 2003, Twenty20 Cricket World Cup in 2007 and the biggest of all the soccer World Cup in 2010.
South Africa is undoubtedly becoming the most popular destination when it comes to hosting world class sporting events.
No wonder South Africa tourism, which is also the official partner of the ongoing Twenty20 World Cup, is making most of the opportunity.
"I think SA is so much to offer as a country. You can come and experience so many different facets of the world," said Graeme Smith, Captain, South Africa Cricket Team.
"The people are hospitable. People will definitely look forward to come for T20 and the 2010 Football World Cup. It is definitely a country moving in the right direction," he added.
The big sports events are also generating big revenues for major tourist destinations like Sun City.
With more than 10 per cent of foreign tourists coming to South Africa to watch or participate in sport events, the industry too is realizing the growing importance of sports tourism.
More than three million tourists are expected to visit South Africa during 2010 Football World Cup.