New Delhi: NDTV and Wisden India today announced a strategic partnership across all platforms including TV, web and mobile and on-ground events. This tie-up will give millions of avid cricket lovers access to some of the most innovative and insightful content from the oldest and most respected brand in the world of cricket- Wisden, on the most credible platform - NDTV
The partnership will be cross platform and will create and promote long-term assets through television programming, on ground activities and digital properties. These properties will include a co-branded cricket app, which will host the perfect blend of stats and content. NDTV will also work with Wisden India to create the Indian edition of the Wisden Cricket Awards, the most coveted awards in the cricketing world.
Executive Chairman of FidelisWorld and Chairman of Wisden India Mr. Anand S. Krishnan while announcing the partnership said, " We are indeed ecstatic, and look forward to this association with NDTV. FidelisWorld and Wisden India believe in the best, and we could not have gotten a better partner. This alliance between two great brands will result in the kind of exciting products that, until today, cricket fans could only imagine.
Vikram Chandra, Group CEO of NDTV Limited, said "At NDTV we are always looking to push the envelope with regards to premium and credible content. This partnership with Wisden India will allow us to give our viewers innovative products, credible statistics and a complete picture of Indian and world cricket like never before. We look forward to joint events, launches and other digital initiatives as a part of this partnership.
Story first published on: Tuesday, 24 April 2012 16:03 IST