London:Miffed at Cricket Australia's provocative advertisement on Ashes, Westminster City Council is considering taking legal action against using the outdoor, which says "Don't forget to pack the urn".
Beaming of the advertisement, having holographic images of the two captains -- Ricky Ponting and Michael Clarke -- on the historic Big Ben, was termed as "a little bit of friendly banter" by CA Chief Executive James Sutherland.
However, Sutherland's comment could not pacify Councilor Robert Davis, who said that the advertisement was "both inappropriate and insulting for this important location and its buildings to effectively be abused in this manner".
CA's move is apparently an act of revenge as the similar images, in support of England, were projected on to Sydney Harbour Bridge four years ago.
"I haven't heard about the threat of legal action but I did know about the activity that was going on. My perspective on it was a little bit of friendly banter between Australia and England," Sutherland told 'The Guardian'.
"It's a reciprocating what happened a couple of years ago when England shone something on to the Sydney Harbour Bridge. It's just harmless fun and I hope nobody takes it too seriously," he said.