IPL front runners RCB lead the green way too

<img border='0' align='left' title=' ' src='http://www.ndtv.com/convergence/images/thumbnail/ver1/i/ipl-kallis.jpg' class='caption'> Royal Challengers Bangalore are not only the frontrunners of IPL at the moment, but are also leadinf off the field with their 'Game for Green' initiative.

Updated: March 25, 2010 13:09 IST
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Royal Challengers Bangalore are not only leading the rest of the bunch in the early stages of Indian Premier League, but are also the frontrunners off the field with their 'Game for Green' initiative.

"RCB is the first franchise to fully embrace the IPL's aim to limit its carbon emissions by launching a number of measures which will reduce the footprint of the team and the fans who support it," an IPL media release said on Thursday.

These measures form part of a comprehensive plan developed by RCB, a strategy which is being implemented throughout the season and one of the plan's aims is to calculate the environmental impact of all of the franchise's stakeholders," it said.

Among the Bangalore franchise's initiative are operation of special RCB buses services along selected routes to transport fans to and from the stadium and encouraging fans to car pool and taxi pool initiatives to ease traffic congestion and parking at the stadium.

Other steps include eco-friendly packaging at concession stands at the stadium and recycled paper being used in selected fans' merchandise, the release stated.

All corporates who come via company bus to the stadium and not through their personal cars and adopt certain other green initiatives are awarded Green Corporate status, it added.

IPL Chairman Lalit Modi applauded the RCB for its vision and commitment in making its operation 'greener'.

"The initiatives they have put in place are an example for all and we hope others will follow their lead as we strive to reduce the carbon footprint of the league," he said.

Royal Challengers Sports Private Limited's director Sidhartha Mallya said while steps have been initiated to curb environment pollution, the RCB would take up the challenge to implement all its plans over the years.

"Climate change is a real challenge. Royal Challengers Bangalore have made a beginning this season by unleashing a series of steps to assess the carbon footprint and reducing its impact for the Bangalore leg of this sporting spectacle," Mallya said.

"While it will take us a couple of seasons to implement all initiatives, Royal Challengers are game for this challenge and we are confident about winning this game," he said.

The cricketers are also supporting the initiative during matches by wearing green ribbons while the RCB website, www.royalchallengers.com/go-green, also has a comprehensive section dedicated to providing tips on the ways in which fans reduce their own carbon footprints, the release added.

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